365 FINANCIAL CARE CASE STUDY
Brand Creation • Multi‑Touchpoint Design System • Digital Course Experience
Role: Art Direction & Design, Brand Strategist Year: 2024
Overview
365 Financial Care is a new financial wellness company focused on helping individuals build confidence, stability, and long‑term financial health. I partnered with the founder from day one to create the brand from the ground up — developing a complete visual identity and a scalable design system that could support their digital courses, coaching programs, and client‑facing materials. A key part of her vision was to make a traditionally dreaded topic feel approachable and even enjoyable, so we incorporated fun, whimsical character illustrations to bring warmth, personality, and a sense of playfulness to the learning experience.
This project required building every touchpoint from scratch: brand identity, visual language, course materials, and web layouts — all designed to make financial education feel full of life rather than overwhelming.
The Challenge
As a new company, 365 Financial Care needed a brand that could immediately communicate trust, clarity, and professionalism. They required:
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A full visual identity system
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A cohesive design language for digital learning
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Marketing assets for launch
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A website and landing pages
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A scalable foundation for future offerings
The challenge was to create a system that felt established and credible from day one — while remaining flexible enough to grow with the business.
My Role
Responsibilities:
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Brand creation
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Visual system development
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Digital course design
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Marketing collateral
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Website & landing page layout
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Cross‑functional collaboration with founder
Skills Applied: Brand Strategy • Visual Design • UX for Learning • Systems Thinking • Art Direction
Approach
Brand Creation
Although the logo had already been created, the company had no supporting brand system in place. I developed the full visual identity system — including color, typography, layout structure, iconography, and the overall design language — to establish a trustworthy, approachable foundation for the brand.
The previously designed website was not usable. It lacked hierarchy, clarity, and cohesion, and did not reflect the professionalism or trust required for a financial wellness company. I rebuilt the entire web experience from the ground up, creating a clean, credible, and scalable foundation aligned with the new visual system.
Digital Course Experience
I designed the complete course ecosystem, creating downloadable resources that made complex financial concepts accessible and easy to follow.
Website & Landing Pages
I designed the initial website and landing pages, establishing a clear messaging hierarchy and intuitive flow that guided users toward enrollment.
Outcome
The new brand system gave 365 Financial Care a polished, credible presence from day one. The cohesive visual language strengthened trust, improved clarity, and created a seamless experience across learning, marketing, and web touchpoints.
The founder now has a complete, scalable design foundation that supports both current offerings and future growth — from new courses to expanded marketing initiatives.