Couch Potatoes

Couch Potatoes, a Chicago-based moving company, prides itself on its friendly, professional team and commitment to making moves feel safe and smooth for families. As a new business in a competitive market, Couch Potatoes needed a brand identity that would capture attention and make them memorable. I designed a playful and whimsical logo featuring "Mr. Couch Potato," a character who brings a fun, approachable personality to the brand. The unique visual identity stands out on platforms like Moving Helpers, where the owner frequently hears from customers who chose his company specifically because of the engaging logo design.