Couch Potatoes

Couch Potatoes, a Chicago‑based moving company, built its brand around a friendly, trustworthy team dedicated to making moves feel smooth and stress‑free for families. As a new business entering a competitive market, they needed a visual identity that would stand out and immediately communicate their approachable personality.

  

I developed a playful, character‑driven logo featuring Mr. Couch Potato, a whimsical mascot designed to make the brand memorable and instantly recognizable. The identity system balances humor with professionalism, giving the company a distinctive presence across platforms like Moving Helpers—where the owner frequently hears from customers who chose his services specifically because of the engaging logo.

  

This project reflects my ability to translate brand values into a compelling visual identity that resonates with audiences and drives real‑world business impact.