Kenny Wallace

UScellular continued its longstanding partnership with Iowa Speedway as the title sponsor of the UScellular 250, supporting the No. 29 Toyota Camry driven by veteran Kenny Wallace. I was brought in to lead the creative development of the race car wrap and driver uniform—high‑visibility assets that needed to represent the brand with clarity, energy, and bold visual impact.

   

Competing alongside several designers, my concept was selected to move forward. Using Illustrator and Photoshop, I developed a cohesive design system for both the car and uniform that translated UScellular’s brand identity into a dynamic, race‑ready visual presence. In addition to the vehicle and apparel design, I created custom photo frames for fans to use with their complimentary race‑day photos, extending the brand experience across the event.

  

This project reflects my ability to translate brand strategy into high‑profile, experiential design that resonates with audiences and reinforces brand recognition.