Built for US

In my design practice, I create visual systems for print and digital platforms that support UScellular’s mission of fostering genuine human connection. My approach centers on translating complex ideas into clear, engaging design solutions that inform, inspire, and align with broader brand strategy.

  

For the Built for US campaign, I led the development of visual assets that reinforced the brand’s focus on meaningful interactions and healthier technology habits. By aligning the creative direction with initiatives such as the Phones Down for 5 Challenge and the Smarter Start Toolkit, I crafted a cohesive design language that communicated the program’s purpose with clarity and authenticity. Each piece—whether print collateral, digital banners, or motion graphics—was built to strengthen brand consistency and support the campaign’s strategic goals.

  

I also received recognition for an award‑winning bill redesign project that transformed complex account information into a clear, user‑friendly format. By prioritizing hierarchy, readability, and visual simplicity, I created a layout that improved customer comprehension while reinforcing brand standards. This work reflects my ability to balance functionality with design craft, ensuring both business objectives and customer needs are met through thoughtful, intentional design.