Built for US

In my graphic design work, I create visual assets for both print and digital platforms that resonate with the mission of fostering genuine connections. My approach is centered around translating complex messages into clear, impactful designs that engage and inform.

For the "Built for US" campaign, I developed graphics that not only captured the brand’s emphasis on strengthening meaningful interactions but also communicated the importance of balancing technology use. By aligning the visual elements with UScellular’s initiatives—like encouraging healthier digital habits through tools such as the “Phones Down for 5 Challenge” and the Smarter Start Toolkit—my designs aimed to reflect the brand's commitment to empowering communities. Each piece was crafted to support the brand’s creative strategy, ensuring consistency and authenticity across all touchpoints, from print collateral to digital banners.

 

​I also received an award for an innovative bill redesign project for transforming complex information into a visually engaging, user-friendly format. By focusing on clarity and aesthetics, I created a layout that enhanced brand consistency and significantly improved customer comprehension. This project reflects my ability to balance functionality with design, ensuring both the company’s branding goals and customers' needs are met in a cohesive, impactful way.