Picnic Wine & Provisions

Picnic is a wine boutique and gourmet grocery, offering wine, fine foods, cheese, charcuterie and sustainably sourced products. As a new business looking to establish a strong community presence, Picnic needed a memorable brand identity that reflected its mission to inspire community, adventure and artistry through food and wine. Working closely with the owner, Liz, I crafted a brand identity that conveyed both elegance and a modern, shabby-chic aesthetic. I designed a logo featuring wine bottles and forks, with the negative space forming a wine glass—creating a look that is clean, artistic, and inviting. Incorporating Liz’s love for cobalt blue with a complementary orange, I developed a cohesive color palette that echoes throughout the shop. For marketing materials, I carefully selected photography that harmonizes with Picnic’s visual tone, balancing imagery and text for a seamless brand experience.