Picnic Wine & Provisions

Picnic is a wine boutique and gourmet grocery offering thoughtfully curated wines, fine foods, cheeses, charcuterie, and sustainably sourced products. As a new business aiming to establish a strong presence in the Rogers Park community, Picnic needed a memorable brand identity that reflected its mission to inspire connection, adventure, and artistry through food and wine.

  

Partnering closely with the owner, Liz, I led the development of a visual identity that balanced elegance with a modern, shabby‑chic sensibility. I designed a logo featuring wine bottles and forks whose negative space forms a wine glass—creating a mark that is clean, artistic, and instantly inviting. Building on Liz’s love of cobalt blue, I developed a cohesive color palette paired with a warm complementary orange, a combination that now echoes throughout the shop’s physical and digital touchpoints.

  

For marketing materials, I curated photography that aligns with Picnic’s visual tone, ensuring a seamless interplay between imagery, typography, and layout. The result is a cohesive brand system that captures the spirit of the boutique and strengthens its connection with the community.