Hello Better

I contributed to UScellular's Hello Better campaign, addressing the common frustrations customers experience with their wireless providers—like high bills, dropped calls and slow data. Our goal was to shift customer sentiment, encouraging them to "say goodbye" to poor service and "say hello" to a better experience. For this campaign, I designed stage graphics in addition to marketing and advertising materials featuring the Hello Better logo lockup, ensuring cohesive brand recognition across all platforms. I selected authentic, candid photography that reflects genuine happiness, aligning with messaging around UScellular's Rewards Program, partnerships, and extensive national coverage.